The new Cooperative Grufrut group is legally binding since 11th August 2017. It was created from the merger of three cooperatives: Grufrut (Steinmannwald), ESO (Branzoll) and Neufrucht (Neumarkt) and is headed by the president Otmar Clementi.
Already in 2010 Grufrut and ESO had set the course for the future. The idea: create a joint market presence as a larger unit. The driving force was Hermann Anesi, president of Grufrut. The 173 members carried unanimously the merger agreement. Unsurprisingly, as the merger rose the efficient usage of present structures and leads, therefore, to a long term optimization of the members income. In 2017 another merger took place. With the incorporation of Neufrucht cooperative, Grufrut Group is now one of the biggest coopertive of VOG
The cooperative supplies about 75,000 tons of fruit. The apples are grown on 1300 hectares between Bozen and Salurn exclusively according to the GlobalGAP guidelines. The company office is in Bronzoll.