The yellow-skinned speciality of the VOG and VIP Consortiums returns to shelves on 29 October. With its characteristic intense yellow colour, fine and crunchy flesh and tropical notes, yello® is ready to satisfy the most exacting apple connoisseurs. The good quality and consistent quantities produced of the apple will guarantee the availability of yello® on the reference markets, particularly Italy and Germany, but also in other European and non-European markets.

“Because of its unique characteristics for the yellow-skin segment, yello® is a premium product dedicated to consumers that love top-quality apples – explain Hannes Tauber and Benjamin Laimer, Marketing Managers of VOG and VIP – Thanks to its positioning, it can now count on a loyal customer base and promising levels of demand on the market”.

As well as an innovative product in its segment, yello® also has a unique story to tell. In fact, the apple was born at the foot of the Hida Mountains, also known as the “Japanese Alps”. Thanks to the experience and expertise of the South Tyrolean apple farmers of two Consortiums, it has now found a home in the valleys of South Tyrol - Südtirol, becoming a must-have fruit for apple lovers also in Europe.