VOG, demonstrating great attention to market developments, has gradually adopted sales and marketing strategies that have enabled it to take apples from South Tyrol - Südtirol to a high level of distribution worldwide, with a presence in more than 75 countries. The key factors for this success were first and foremost the high quality of the product, but also the strong customer focus, with the development of increasingly efficient services. Moreover, the apple brands and image were promoted through extensive communication activities, with promotional activities carried out nationally and internationally. VOG markets branded apples with a guarantee of the highest quality standard.