The Heavenly Taste of Cosmic Crisp® creates special moments under any sky, from sunrise to sunset, also online. This is why from February the European website www.cosmiccrisp.eu has a completely new look, its game changer approach exploring new horizons in the areas of interactivity, engagement and brand community.

“Adopting an original approach for the fruit and vegetable industry, we wanted to create an interactive and modern website perfect for the Cosmic Crisp® target audience of young urban consumers on the lookout for new products,” explain Hannes Tauber and Benjamin Laimer, Marketing Managers of VOG and VIP. “The aim is to construct a community around the brand and to replicate the pleasure we get from biting in to this exceptional apple.”

The new Cosmic Crisp® website aims to involve consumers right from the homepage. Against the backdrop of a sky that changes according to the time of day they visit the website, consumers are invited to enter their own Cosmic Horizon™, choosing an experience tailored to their needs at that moment. For example, a user might choose to enjoy a moment of relaxation, or to receive new inspiration, or to have a bit of fun. Every choice projects them into a cosmic horizon with a playlist, events dedicated to the sky and freedom, inspirational ideas and recipes. As well as creating their own personalised experience, consumers can also contribute to creating the content of the homepage, participating in a genuine Cosmic Crisp® community. Even the scrolling is innovative: from bottom to top to recreate the experience of rising into the sky.

“Thanks to its qualities and brand positioning, Cosmic Crisp® is changing the European apple category,” conclude Tauber and Laimer. “With the relaunch of the website, we take consumers into its heavenly world in a completely original way!”.