All our national and international activities and initiatives.
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01 October 2024
Marlene®, the Autumn Campaign inspires Consumers
Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025
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09 September 2024
VOG - Home of apples expands in Asia thanks to international partnerships and availability all 12 months of the year
The Consortium reports on the Asian markets from Asia Fruit Logistica
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08 August 2024
Prognosfruit data, VOG forecasts a good start to the season in spite of the fall in EU volumes
Although European output is forecast to be slightly lower in almost all the continent’s countries due to the spring frosts, the prospects for the South Tyrolean Consortium are still positive. Focus on assortment, international markets and increasing consumption.
24 July 2024
Cosmic Crisp®, a campaign of Heavenly Taste
Following the success of the European roadshow and the European Balloon Festival in Igualada, Spain, the game-changing initiatives are continuing. The hot-air balloon will fly to Italy and Germany, while a contest on Instagram offered a heavenly stay as a prize
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16 July 2024
Giga®, a mighty success to share
With its unique positioning, the apple appeals to young families and invites sharing
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11 June 2024
Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues.
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