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News

pk-alpoma
27 March 2025
Strength through collaboration: VOG, VIP and VOG Products form the alpoma APO
The new association will strengthen cooperation in areas such as varietal innovation, research, development and environmental measures, while maintaining the autonomy and identity of the three constituent POs.
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marlene-il-gusto-dell-armonia-1-mintmediahouse
26 March 2025
Marlene® engages consumers in stores with the Taste of Harmony
The roadshow has showcased pairings between the Daughter of the Alps varieties and other product categories, such as cured meats, cheeses and spices. Spring also has seen a new multi-channel campaign in Europe and initiatives for wholesalers
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cosmic-crisp-website
20 February 2025
Cosmic Crisp® embraces new horizons of online engagement
The new-look cosmiccrisp.eu website offers an engaging, interactive and personalised experience in a game changer approach for the fruit and vegetable industry
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vog-team-fruit-logistica
07 February 2025
VOG, 80 years of innovation in the apple industry
The Consortium kicks off its 80th anniversary celebrations at Fruit Logistica. Chapter one: the past, a pioneering history that laid the foundations for the development of the industry.
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marlene-pairing-5
24 January 2025
Marlene® presents “Norbert’s Diary: A Culinary Journey”
Flavour experts discuss the Daughter of the Alps apple and its food pairings. The different varieties are combined with cheese, meat, wine and pastry ingredients to introduce consumers to the world of the apple and its origins
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cosmic-crisp-todi
15 January 2025
Cosmic Crisp® is back, heavenly taste from sunrise to sunset
From 14 January the game-changing apple returns to inspire consumers with a positioning and communication campaign targeted at a young urban public, under any sky.
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